In the recent post, I showed you how I custom etch beer glasses for an acquaintance (link). Long story short, the word got across, and her friends wanted personalized mugs also. I included a picture below of nearly the same etching but with the different persons name this time. It’s easier to make when the person wants the same one too because you can produce the stencil faster. You’ll have the design on file and can be cut quickly so you won’t have to look for a design that might work.
Word of mouth can help bring you more sales, and if you get it spread like wildfire then you better get some back up help. It can produce an avalanche of customers from just one person. I listed below some ideas that may help get the word out about your business, without having to market very hard:
- Promote at a trade show giving a few free samples to take home with a business card.
- Start doing it for a local charity and get free publicity. You can give all the profit to the charity and make sure the revenue pays for the cost of materials. You will get great publicity for free and help for a great cause. Its a win win situation. A lot of times your local news station will report this if you let them know.
- Go to local beer or wine festivals for your beer mug etchings. Where I’m from, we have lots of these in the spring and summer months.
Well, its still work, but for me, it would be just plain fun. Even if these activities don’t produce a large profit, remember that the main objective is to get your name out there and create a snowball effect of demanding customers. If a family member or friend sees your work, they might be like, “hey, I want one of them, where did you get it”. Also, they might see the goodwill your doing to help charities and want to help you more than the other guy in town.
Just some ideas to help. Let me know what you think.
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